Purpose and your people: making the connection 

You probably know the rumours: purpose matters more than ever before. Gen Zers won’t get out of bed without a purpose, and certainly won’t join an organisation until they see, hear and feel it for themselves. Some may argue nothing’s really changed – employees have always wanted to see the (social) value in their work. […]

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Measuring the immeasurable: can we ever know culture ‘change’ is taking place?

What’s the single thing communications professionals worry about the most? I’d hazard, impact – if the things they’re producing, sending and socialising are actually making any difference. And with it, measurement – how to quantify and prove that change is actually taking place. Next question: what’s the single thing that receives the least attention and […]

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Hands up – is hybrid working supporting inclusivity?

As organisations try to embed hybrid working models at the same time as improve their  performance on diversity and inclusion, it’s interesting to consider the extent to which one can enable the other – how hybrid working might support minoritised groups. In a recent McKinsey study, we see that many minoritised groups share a higher-than-average […]

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WFH, WFO, WFA? Strengthening culture in a hybrid-working world

Hybrid working is here to stay. But while we’ve solved many of the technological challenges faced by having team members located in multiple locations, now it’s time to move the story on and start thinking about how we can really thrive and innovate in this brave new world. That there are concerns about the pandemic-accelerated […]

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How green is your EVP? It’s a question you might want to ask. Potential employees almost certainly are.

For the first year ever, an electrical vehicle is the UK’s most popular new car – the Tesla’s Model 3 taking the accolade in September this year. As 70% of all new purchased cars are company-cars, it’s cast-iron evidence that government business incentives are effective. But it brings to mind a broader issue. On the […]

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What’s the point of internal communication? Probably more than you (and we) thought

What exactly is internal communication for? As an agency dedicated to just that, you’d think we’d know. Asked a year ago, we’d probably have said to ‘inform, inspire and connect’ employees. If you’re confident you’ve achieved those three things, you can be confident you’re doing your job. However, as an increasingly large roster of outwardly progressive […]

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Engaging employees and instilling a sense of purpose has never been more important

A strong and connecting sense of purpose has always been essential for maximising business potential. But the pandemic has thrown into sharp relief just how crucial it is in uniting teams and empowering them to navigate uncharted territories and achieve the best results. Articulating purpose to employees – a motivating drumbeat that can be felt […]

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Webinar: How a new shared purpose can drive and reshape the future for organisations

From shelf-stackers to government loan approvers, this pandemic has seen the emergence of extraordinary heroes in ‘ordinary’ jobs. But what has helped inspire people to put their time, bodies and, sometimes, lives on the line? And what do employers do now to sustain their commitment and engagement through and beyond the crisis? One answer is purpose. […]

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